Google Pixel 6 — can Google justify the 'expensive' price?

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Google Pixel 6 — tin Google justify the 'expensive' price?

(Image credit: Google )

Google dominated the news this week with the teaser proclamation nigh the upcoming Pixel vi and Pixel 6 Pro smartphones. A lot of the hype centered around the new, Google-designed chip chosen Tensor (previously known equally Whitechapel).

But Google is intent on making a true flagship device, versus the high mid-range Pixel five from terminal year. That means a wholly new pattern, high-quality displays, bigger batteries, and everything else that makes a loftier-end Android phone... well, loftier-cease.

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However, all of that adds up in cost. Google's SVP of Devices and Services Rick Osterloh flat-out said in an interview with German outlet Der Spiegel that the Pixel half dozen Pro "will be expensive." Ouch. I expect that'll mean upwards of $one,000 or more than, correct in line with the iPhone 12 Pro or perhaps higher to friction match the iPhone 12 Pro Max and Milky way S21 Ultra.

People holding out for the regular Pixel 6 to be cheaper might also be disappointed, with Osterloh saying that the smaller phone "belongs in the upper segment and can keep up with competing products." He further said that it volition be a "mainstream premium product."

While the Pixel v was a nice reduction in cost over the admittedly over-priced Pixel 4 and Pixel 4 XL, I can empathize why the thought of an expensive Pixel 6 or Pixel 6 Pro might sting. After all, Pixels (and the Nexus phones before them) have always come with a caveat — whether that was the Pixel 2 Xl's display issues, the Pixel iv's disappointing battery life, or the Pixel 5's middling operation compared to the similarly-priced and more powerful Galaxy S20 Atomic number 26.

(Epitome credit: Futurity)

To exist completely honest, I'm worried virtually the Pixel half-dozen and Pixel half dozen Pro being "expensive." While I have high hopes for Tensor and the phones in general, I tin't milk shake my misgivings near Google'southward phone track record. We can't totally arraign it for every fault with the Nexus phones, but we can hold the company answerable for its Pixel problems.

Having used most of the Pixels (excluding the three/3XL), I'm non left with much confidence. First-class phones like the iPhone 12 Pro Max and Galaxy S21 Ultra justify their price points — depending on your perspective — and so the Pixel 6 and Pixel vi Pro have a steep loma to climb to prove themselves worth a premium cost tag.

I must stress that Google has not revealed official pricing yet, so the $1,000 mark is mere theorize. All the same, we know that Google plans to ramp up its marketing efforts for the Pixel 6 family unit. The company'south smartphone marketplace share is a pittance compared to the Samsung-Apple duopoly (in the U.s.a., at least), merely it seems serious near making inroads. We'll merely accept to see if this endeavor proves fruitful.

I'm very excited nigh the Pixel half-dozen and Pixel half-dozen Pro, mostly because I can't wait to encounter what Tensor is all about. If Google tin successfully go its ain style from Qualcomm, that would be a huge success in my volume. It might even push Samsung to up its Exynos efforts (if it hasn't already), potentially further breaking Qualcomm's stranglehold on the U.s.a. Android chip market place.

Fifty-fifty so, I doubt Google will make a paring in Samsung's or Apple's market share, at least this go around. But if Pixels could go the de facto recommendation for the best camera phones again, I'd be satisfied. Regardless, Fall 2021 is shaping up to be quite a fourth dimension to be a smartphone fan, that'due south for certain.

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Jordan is the Phones Editor for Tom's Guide, covering all things phone-related. He's written well-nigh phones for over five years and plans to continue for a long while to come. He loves nothing more than than relaxing in his home with a volume, game, or his latest personal writing projection. Jordan likes finding new things to dive into, from books and games to new mechanical keyboard switches and fun keycap sets. Jordan tends to lurk on social media, merely you can all-time reach him on Twitter.

Source: https://www.tomsguide.com/news/i-cant-wait-for-the-pixel-6-but-im-worried-about-the-premium-price

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